The new color of the Dodge Challenger and Charger will sight to see on the street. Later this year, Dodge will be debuting their next limited-edition color for the Challenger and Charger at the 2015 Woodward Dream Cruise – Plum Crazy.
“Powerful muscle cars painted in impactful colors make Woodward Dream Cruise the perfect setting for Dodge to debut the newest generation Challenger and Charger models in Plum Crazy,” stated Tim Kuniskis, President and Chief Executive Officer – Dodge Brand and SRT Brand, FCA – North America. “And with our strongest muscle-car arsenal ever, we knew it was time to reach into our Dodge paint code archive and offer our high-performance R/T Scat Pack and SRT Hellcat models in one of the most iconic exterior colors of all time.”
The Plum color was a fad back in the 70’s and it seems that car enthusiast are looking for a blast from the past. And what car enthusiasts wants, car enthusiasts gets – Mopar always delivers.
“From the aggressive and in-your-face styling of the SRT Hellcat models, the reverberating black stripes on our Shaker models, to the nostalgic dual A-line side stripes in satin black or gloss white on the R/T Classic model – Plum Crazy further builds on Dodge brand’s muscle-car roots and adds to Challenger and Charger’s vibrant legacy,” said Mark Trostle, Head of Dodge and SRT Design, FCA US LLC.
The Plum Crazy color will be available on the 2016 Dodge Challenger and Charger models, including the insane 707-horsepower SRT Hellcat models and the R/T Scat Pack models.