We may be partial, but when it comes to TV commercials, Ram takes the cake for the best. Ram commercials always tend to hit the nail on the head when it comes to reaching out to their demographic: farmers, construction entrepreneurs, and owners of small businesses.
And after their “Farmer” commercial which aired at the 2013 Super Bowl, we expected to see farmers and entrepreneurs in their latest commercial. But to our surprise, the commercial was actually a song. A country song that was written just for Ram Trucks by country singer, Miranda Lambert.
The song is called “Roots & Wings,” that represents “being who you are, working hard, staying true to your roots,” as Ram mentions in the video’s description on YouTube.
Miranda is driving a Ram truck, but the brand isn’t promoted aggressively. Instead, the commercial is about the artist, the song, the lyrics and the message. So we have to give it up to Ram, for yet again, being the best at what they do.